Rihanna should be wary, as Harry Styles is rumored to be entering the multibillion-dollar cosmetics sector.
According to Business of Fashion, Styles' name appeared on a trademark registration in the UK for a "perfume and cosmetics" company named "Please As Holdings Limited." On the trademark paperwork, the singer is listed as a director of the company, alongside coworker and former personal assistant Emma Spring.
Let's start with the visuals. Pearls, leather, rhinestones, and strong 1970s references—a camp combination of macho and feminine, backed by a rock'n'roll sensibility—are all there. Remember how he looked at this year's Grammys? It's that mix of soft and rough, an unashamed attitude wrapped in sustainable packaging, and maybe shot by Tim Walker, the man behind Styles' Fine Line album cover. Styles has collaborated with a number of makeup artists over the years, from Lou Teasdale in his boyband days to Gucci's Thomas de Kluyver and Lucy Bridge on his album visuals, all of whom are renowned for their daring approach to color and ability to think outside the box.
Fans are already freaking out, as they are with whatever Styles (possibly) does. Let us see whether Mr. Styles can live up to the hype.