The thong, an invention of the American-Austrian progressive fashion designer Rudi Gernreich from the 1970s, retreated towards the late 1990s. Our Chloe Flares' waistbands were navel rather than hip grazing, Spanx went from an intimate celebration to a high-street phenomenon, and Cara Delevingne and Kendall Jenner had a red-carpet base by the year 2014. The runways had announced that the short and low coverage return was considered lowbrow, which we will have to investigate in a small bit more detail.