Fenty Beauty announced its entry into the African beauty market last month. Beauty influencers and Rihanna followers from all over the continent were ecstatic to learn the news. However, it triggered diametrically opposed discussions on social media as people recounted many instances of Western companies earlier launching and having little influence.

It is no secret that most fashion trends have been greatly influenced by the black culture knowingly or unknowingly. From large hoop earrings to branded sneakers or just even the Afro styled hair. Afro influence has been there from the very beginning and doesn’t plan on going anywhere any time soon.