"Lost Cause" is the second single from Happier Than Ever, her next album, which is to be released on July 30. She earlier unveiled the album alongside a fresh, totally blond cover shooting with British Vogue. eBillie wrote about Happier Than Ever: "This is my favorite thing i’ve ever created and I am so excited and nervous and eager for you to hear it, I can’t even tell you. i’ve never felt so much love for a project than i do for this one. hope you feel what i feel."
The singer announced the news about the "Lost Cause." He announced the news about "Lost Cause" on Instagram with a teaser clip and a bunch of pals crying out "But you have no job!" (All of them have on SKIMS — Kim K has put the video to IG as well.) "THIS IS ONE OF MY FAVORITES AHHHHHHHH I CANT WAIT FOR YOU TO SEEE." Billie subtitled the post
Seeing why is easy. Billie wrote of the video "We had the fun of our life to be hot, shoot and share great vibes with your buddies," . She and her mates are at a slumber party like theyre being paid – stupid, twister games, water cannons and picture shooting. She sings on a smooth, jazz bat, "Thought you had your shit together, but damn I was wrong." It's a lighter, more fun kind of roast compared to the more vulnerable and airy "Your Power."
I personally love the music video it has a lot of personality to it and seems really authentic. Its basically a group of friends having a day in causing chaos and catastrophe, one of the epitomes of female friend groups.
Check out the music video for “Lost Cause” below: