June 2021


Savage X Fenty, Rihanna's lingerie label, is trying to expand its success beyond the wear-your-underwear-around-the-house WFH period with a vibrant new capsule collection worth noting: Savage X Pride. The Pride collection, a first for the company, includes 25 new pieces, each catering to and celebrating the LGBTQIA+ community in honor of Pride Month.

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According to Business of Fashion, Styles' name appeared on a trademark registration in the UK for a "perfume and cosmetics" company named "Please As Holdings Limited." On the trademark paperwork, the singer is listed as a director of the company, alongside coworker and former personal assistant Emma Spring.

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With the recent triumph of Shein, the Chinese ultra-fast-fashion behemoth, the search for the next great fast fashion company has begun.

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