November 2020

Another Halloween has come and gone, and while this year's festivities may have seemed a bit odd without the regular trick-or-treat or big parties, there were still plenty of opportunities to get festive. And this year, some of the biggest stars pulled out all the stops during the Frightening season.

With COVID-19 and the tensions resulting from social injustices, the makeup industry has experienced a great deal of transition this year. With sales still in decline and voices seeking to be heard, over the summer, when uprisings swept over the world after George Floyd was assassinated, insiders began pushing for deep-rooted issues in both the beauty and fashion sectors. They demanded better inclusion, both internally in boardrooms and publicly in promotions and fully inclusive product releases.

This morning, Ariana Grande launched her latest music video "Positions" and the whole production is, in a word, legendary. Set in the White House, each scene in the music video shows a diverse, predominantly female team, led proudly by President Ariana.